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Happy 2012! Tatchme’s New Year Skin Care and Beauty Resolutions.

  
  
  

Tatchme wishes you all very Happy New Year. Loads and loads of love and best wishes for all of our dearest friends!

We like to share with you our top five clock-stopping beauty secrets:

 

  1. Wear sunscreen everyday (at least SPF 30) - Sun damage means wrinkles, hyper-pigmentation and loss of elasticity and skin firmness.
  2. Quit smoking - The nicotine from cigarette smoke affects capillaries in the face, reducing the amount of oxygen it receives. That results in more and deeper wrinkles and drier skin.Reduce alcoholic drinks.
  3. Reduce alcoholic drinks - Alcohol accelerates skin aging and excess alcohol is a recipe for wrinkles and ill health.
  4. Cut back on sugary treats – They reduce collagen’s regenerative ability and increasing collagen breakdown by making it stiff and inflexible.
  5. Hydrate, Hydrate, Hydrate! - Drink a lot of water and keep your skin moisturized, all day long.

Rebecca BotzemAnd of course, TAKE TIME FOR YOU: don’t forget to make yourself the number one priority during the year. We all know that stress from everyday life can take its toll on your skin, causing breakouts as well as fine lines and wrinkles. Do something relaxing for yourself: get a massage, take a bath, or even an occasional glass of wine will help you de-stress from a long day.

New Year, New You!

 

2012 will be a very excited year for Tatchme. We are about to present Tatchme's new body and spa line and planning many launch events around the world... Stay tuned!  www.tatchme.com

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THE MOST BEAUTIFUL WOMEN OF NYC AT THE TATCHME BOOTH !

  
  
  

 

Manhattan, October 12th

 

You were wondering where the most beautiful girls of the City were....  Well, have a look at our booth at the Luxury Review, an exclusive press showcase & ultimate shopping experience displaying the latest in luxury products & services.

Aldo, our CEO, presented our brand-new SPA line in avant-premiere... This fabolous line features 4 sets of body and wellbeing products: truly amazing!!!! I will tell you more shortly, as soon as we launch it. Stay tuned!

Some of the pictures of the event:

Rebekka Botzem

 

Aldo Belkouar

 

aldo belkouar 2

 

 

event nyc

ROBERTS & TURLINGTON’S L’OREAL ADS BANNED FOR TOO MUCH AIRBRUSHING

  
  
  

Actress Julia Roberts and super model Christy Turlington are supposed to be among the world's most beautiful women, but not according to a cosmetics giant that airbrushed their pictures so much they have now been banned….


The official British watchdog group, the Advertising Standards Authority  (ASA) ruled that Julia Roberts’ L’Oréal advertisement for Lancôme and Maybelline campaign featuring Christy Turlington breached the advertising standards code for exaggeration and being misleading and banned them from future publication.

According to BBC News, Member of Parliament Jo Swinson has been lobbying against digitally altered images and she raised the red flag on two L’Oreal advertisements she claimed were “not representative of the results the products could achieve.” One ad features actress Julia Roberts for Lancome Teint Miracle foundation, while the other shows supermodel Christy Turlington for a Maybelline foundation called The Eraser. As evidenced by the ads, the results of these products, both owned by parent company L’Oreal, are just a little too flawless.

 

766784 julia roberts lancome resized 600In Roberts’ foundation ad, the text claims it is the “1st foundation that recreates the aura of perfect skin.” MP Jo Swinson felt the real magic was done digitally. L’Oreal admitted they retouched the photos, but stood true to their claim that the products could potentially yield these results. The ASA requested a before shot to illustrate just how much the ad was digitally manipulated, but unfortunately Roberts’ contract stipulates that no un-airbrushed shots can be released. L’Oreal supplied red carpet photos of the actress to illustrate her nice complexion, but that was not enough.

 

 

 

Christy Turlington’s Maybelline ad has also been pulled for portraying unrealistic results.

As for Christy Turlington’s ad, describe the imageL’Oreal confirmed to the ASA that the ad was modified to “lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows.” They said they didn’t believe they had crossed the line, but the ASA said her left eye had been significantly altered (seriously, where are the wrinkles?). Once again, L’Oreal refused to provide the un-retouched images to see exactly how much work had been done. Since this is a requirement for the ASA, Turlington’s ad was pulled in the UK as well.

 

 “Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don’t need retouching to look great.” said Swinson.

This is not the first time the British government has banned advertisements for being too heavy on the retouching. In 2009 it banned an Olay ad featuring Twiggy for similar reasons.

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